Synopsis

Other books about trends serve up ready-to-eat meals. This one will help you find, capture and prepare your own “food” by giving you the tools and mindset needed for successful, in-depth trendspotting.

We are trendspotting creatures who spend our lives wondering what’s going on in the world around us. So why do so many changes pass us by or – even worse – take us completely by surprise? What can we learn from the many extreme events that have taken place over the past decade – from 9/11 to the financial crash of 2008? What long-term changes take place behind daily headlines and buzzwords? How can we understand the present and predict the future if we can’t even make sense of it?

Everything We Know Is Wrong: The Trendspotter’s Handbook is an inspirational manual to help you sharpen your trendspotting skills and navigate the many puzzling changes that make up life in the twenty-first century. It will help you distinguish between hype and actual insights, between fashion trends and megatrends.

With seven insights about how our change-detecting minds work, Everything We Know Is Wrong will make you a better trendspotter in an age where we all need to understand and adapt to changes in society, life and business.

Click here to buy Everything We Know is Wrong online via the Marshall cavendish Business Bookshop website.